Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS , DVD , CD , MP3, computer software , video games, electronics, apparel, furniture, food, toys, etc. Amazon.com has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products.
Why does Amazon.com so success as a home based business??? It is because amazon.com has build and E-business strategy rather then a technology or focusing on traditional business tactics. It is also required to develop a friendly and warm informative environment to produce a strong basis of market knowledge –customer competition. A strong communication and persuading relation with each customer is also required. Further in order to avoid failure, it is also important to introduce new and unique products to keep the customers coming back as there is no entry barriers on the Internet. The most important thing to realize is the emerging challenges in market and the advanced tools to coup these challenges and at the same time keeps a hand on maintaining a balance in customer and company relationship.
In addition, Amazon is presently ruling the Internet business with its best marketing techniques and expertise in relation to the market trends and demands of its customers. It is booming through out the world of e-business with its wide range of books related to a variety of subjects and topics, committing a major source of income as well as also succeeded in marinating brand names. It is the only website that contains altogether web books, business brands and retails on a single web-based business. Therefore, Amazon does not only leads to sale books but also offer a variety of electronic items as well as video, music, health and fitness, wireless cell phones, automobile, house holds, gifts, software, hardware, kitchen utensils and many more stuff. It therefore contains items related to all ages, all interests and all fields as well as all areas.
On the other hand Amazon.com has significantly grabbed the electronic business by selling its online books and now electronic items and other stuff. Nonetheless the effective management and consumer identification in the market lead Amazon.com to achieve tremendous success in the filed of e-commerce. It in true sense made business via Internet a wealthy way to improve profits and increase revenues.
Globalization has changed the marketing and business trends. Now one can do a market survey and also do retail purchase via electronic media by just sitting on a seat with just a click away. Though the concept of electronic commerce is a new and still at its infant stage but it is growing faster and gaining more and more recognition. Amazon.com has immensely gained economic profit with recognition in e-commerce all over the world due to its strong organizational and effective team management strategies.
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