Both providing products and an environment that customers want and ethical and socially responsible activities also contribute to Starbucks to grow rapidly. However, after taking consideration, we think that providing products and an environment that customers want is the main contribution while ethical and socially responsible activities is an additional contribution for Starbucks growth. Starbucks provides high quality products and ethically sourcing the finest coffee beans, roasting them with great care so that to make the coffee having more nice taste for the customers. Thus, customers will have more confidence to Starbucks product and continually visit Starbucks. The main objective of Starbucks is to maintain the customer loyalty, so the quality of Starbucks coffee can never be compromised.
Providing variety flavors of product that customers desired also helps to attract new customers. While coffee continues to be Starbucks core product, the company markets also sells and licenses a broader range of products, including Tazo tea, Ethos water, Starbucks Liqueurs. Besides, Starbucks produces and sells bottled Frappuccino coffee drinks and Starbucks DoubleShot espresso drink, a line of super premium ice creams and an array of brewing equipment and merchandise. Starbucks also offers various types and taste of coffee as options to the customers according to their individual preference and always create new products. With the brewing equipment and the high quality of coffee bean of Starbucks, customer can enjoy a very nice taste coffee at anytime and everywhere without going to the Starbucks store. It is very convenient and time saving.
The environment of Starbucks store is also the reasons that lead Starbucks grown rapidly. Starbucks has attracted customers through the relax ambience which can let the customers to release their stress while enjoy the coffee and food that they like. Starbucks also supply Hear Music platform that includes media bars in stores where customers can download music and also offer free wireless Internet access with T1 speed in the store. The wireless internet access can attract a lot of office workers via a fast reliable standard base wireless internet connection for laptop and PDA so that they can do their office work. Besides, customers can also use the services to surf the net, check emails, and conduct video conferencing with a high speed wireless connection that faster than standard dial up internet access.
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